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C4 Rebrand

Launching a new brand experience for the C4 Energy powders line in 2024.

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My Role

Motion Design 

3D Design/Animation 

Graphic Design

Tools Used

Adobe Illustrator

Adobe After Effects

Adobe Photoshop

Cinema 4D Redshift

The Team

Senior Designers

Creative Director

NewCo Agency

Brand Managers

My Key Contributions

OOH Campaign Key Art

Video and Motion

Partnership Advertising

Deliverables

Paid Ads

OOH Billboards 

Social Videos

Emails

Our Problem

The C4 powders line needed distinction in a competitive active nutrition space. Current containers were not drawing attention on the shelves, and excitement for the C4 pre-workout line was dwindling. The package design was good but lacked visual consistency.

The Solution

A revolutionary new brand identity, featuring a research-backed lead color called "volt," Gen Z approved patterns and textures, and new product formulas across the board. We also played heavily into dynamic 3D visuals, showing off the containers at all available angles, not just head-on views. 

If You Billboard It, 
They Will Come

Included in the rebrand was a partnership with many notable influencers in the space including Jeff Seid, Ron "Boss" Everline, and Kurt Scooby. 

We launched several billboards and OOH digitals across America, focused in each influencer's hometown. To maximize visibility we also launched several visuals in Times Square, which ultimately resulted in over 130,000 likes across Instagram for the campaign. 

Social & Paid 

Below are some continued visuals of the rebrand, including an early launch activation with The Vitamin Shoppe and GNC, and announcement materials for our social feed. 

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The Results

Front page news for health and wellness outlets like Stack 3d and bevindustry.com. 

 

Over 300k direct interactions on social — and counting.

We put C4 Pre-Workout back on the map as a top competitor in the active nutrition space. 

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